As designers, we’re wired to prioritise users, but understanding the business side is just as critical. In this post, I share how balancing both perspectives has brought more clarity, alignment, and impact to my work, along with practical tips to help you stay close to the business side of design.

Over eight years in product design, I've learned that growth is constant, challenges are opportunities, and relationships are key. From mastering the art of storytelling to embracing feedback and collaborating closely with engineers, these lessons have shaped not only my career but also how I approach design thinking.

Cognitive biases shape the way users think, behave, and make decisions. As designers, understanding these mental shortcuts helps us create better, more intuitive experiences - ethically. Let’s dive into the biases that impact UX the most.